I was at a meeting the other day, and Email Address several people were complaining about the overload factor of email. They were complaining about how many emails they get every day that they simply delete. Interestingly, they all acknowledged that these were email messages from people or companies they had given Email Address permission to send them an email. What's more amazing...they had no plan to unsubscribe, even though they delete the vast majority of emails they get from numerous people and organizations. When you write your
Email Address Email Address , however, shine the light brightly for one person.
Keep your emails personal Email Address enough that every subscriber feels like this email is just for them...that one email that shines a megawatt light on exactly what she's looking for. After some discussion, I finally determined the answer. They don't unsubscribe because...they're afraid they might miss the Email Address one thing they signed up for...that they haven't received yet. In other words, even though you haven't delivered exactly what they were looking for lately...or yet...they trust you enough to know that it's coming. And that was it. After that, they read a few of the emails you Email Address sent, and may even have found an interesting item or two in one of your newsletters.
And then, unless you really Email Address bored them, or they figured out you didn't have anything in common after all, they just kept waiting ... and waiting ... For that one thing ... that one subject line that would tell that inside this email was that one article, or a description of that one item they'd been looking for that they did not Email Address have. Whatever they're waiting for, they're still expecting that one special something.