And why don't we use technology to our advantage and update ourselves by doing an online course? Well, this is why today we bring you a list of excellent digital marketing courses that are online. In this list you will find some basic courses for those who want to enter this world and you will also discover some more advanced courses, if what you need is to be updated with new technologies and tools. Digital Marketing Guide Find out how to improve your strategy right now! 1. Online Content Marketing Course The Rock Content University launched a very complete content marketing course completely free, with which you can certify your knowledge on the subject in 10 modules that it brings. The videos are directed by the founder of Rock Content, Viator Pedanda, a huge reference on the subject in Latin America, especially in Brazil. 2.Basic online Digital Marketing course Offered by Google Activate, this online digital marketing course is free and consists of 14 modules in a total of 40 hours, which makes it a fairly complete course. It brings video lessons, complementary and 14 tests, one lessons per activity module, except for the last one course that and the content of the entire course and the content of the entire course and the content of the course, if you get 75% or more correct, it gives access to the final certificate.
The certificate is issued by IAB Spain, the association that represents the advertising and digital communication sector in Spain. The course addresses fundamentals of technology, mobile devices, SEO , SEM , web analytics, electronic commerce , RRSS , entrepreneurship, among other things.3. Course on Web Analytics This is another excellent course offered by Google Activate. In this course you will learn the basics of web buy email database
analytics, you will also learn to analyze and interpret the traffic data of a site and configure Google Analytics . You will also see how to make reports and learn about tools to improve the position of your website. The course is divided into 9 modules distributed over 40 hours, with 9 tests for each module and a final test that will give you access to a diploma issued by EOI (School of Industrial Organization) and Google. 4. Electronic commerce course (E-commerce) The third of the free courses offered by Google Activate will allow you to obtain general knowledge in all areas of E-commerce such as mobile commerce for example. You will also see the types of electronic commerce, how to apply social networks to e-commerce and digital advertising , as well as the search engines applied to this area, among other topics. It consists of 8 modules with a test for each one and a final test so that you can obtain your certificate issued by EOI (School of Industrial Organization) and Google. 5. Cloud Computing Course The last of the Google Activate courses that we indicate is this, which shows you how to have access to your information on any device in a safe way, innovating and reducing your costs. There are 7 modules in approximately 40 hours and 7 evaluations. At the end of the course you will be able to obtain your diploma issued by EOI (School of Industrial Organization) and Google. 6. Inbound Certification Course This Inbound Marketing course offered by HubSpot Academy, is available in several languages and is one of the most complete free courses that we can find. In 12 classes he addresses the 4 stages of the inbound methodology , from how to improve your website and know the structure of a landing page, to make the most of your inbound sales skills. At the end of the course you will take a test that covers all the content of the course and upon approval you will receive the certificate issued by HubSpot Academy. 7. Specialization course in online digital Marketing This course offered by the Coursera site is actually the union of 5 shorter courses.
It is not a free course, but they offer you free access for 7 days. After the end of this period, you have to make a monthly payment. It is up to you how long it takes to complete the course. The course addresses the pillars of digital marketing, social media strategies, digital advertising with Google AdWords, programmatic media buying and as a final project a specialization in digital marketing. The modules are independent, you can only do the ones that interest you. 8. Introductory course to Business Intelligence and Big Data This free course is now in its second edition and is offered by the Myriad course site, which addresses this technological revolution in a very didactic way. In it, an introduction to Business Intelligence will be given, bringing information about what it is, about the architecture of these systems, the main Business Analytics methodologies and trends in the area.