After a bunch of attempts to set up sensible analytics for advertising on Facebook, I almost gave up. Everything I tried was wrong... the data was jagged, the reports were late, and it was impossible to understand what was working. On the advice of colleagues, I tried to find out more about the
Facebook attribution tool with 1st party data - AdBeacon. Here's what I will say in the end: a convenient interface, accurate reporting, proprietary data without delays and flexible attribution models. Now I know exactly where the money goes and what brings results. Contacting AdBeacon was the best idea. The team knows its business. Their support is like a pro, they explained everything, helped with the setup. I'm very glad I found them. If you work with Facebook Ads, don't waste your time, go straight to AdBeacon.