How to set up precise attribution for Amazon Ads? | Diễn Đàn Tuổi Trẻ Việt Nam Uhm.VN

How to set up precise attribution for Amazon Ads?
How to set up precise attribution for Amazon Ads?

donaldholt > 05-02-2025, 10:45 AM

With Amazon Ads, everything is complicated: impressions and clicks seem to be going, but conversion data is fragmentary. I want to understand what is really working: which ads, which keys, what is the logic of the client's behavior before the purchase. Have any of you used external tools to track Amazon advertising? Were you able to get end-to-end analytics that show the entire customer path?
RE: How to set up precise attribution for Amazon Ads?

DavidCampbell > 05-02-2025, 06:27 PM

I used to be of the same opinion. My team and I spent a long time looking for a tracker that would give end-to-end attribution on Amazon Ads, and we finally settled on the integration - Track, Budget, and Strategize Amazon Ad Performance. What's cool about Adbeacon is that they link an ad click to an actual purchase in the Amazon store, rather than just showing clicks. As a result, you can see how Amazon overlaps with other channels. Do you sell directly on Amazon, or do you have a mix with Shopify? This stuff is good at showing cannibalization between platforms - it saved us a bunch of budget.
Bài trước Bài tiếp theo