11-12-2022, 04:44 AM
When should you start marketing your product, service, or idea? Robert: To be very clear then, according to your post and the major point that you bring up in it, when should we start marketing our products, services, or ideas? Seth: Well before you have your product, service, or idea, how do you decide that running a service that's going to help homeowners lower their property taxes is worth your time and effort? The decision to do it is a marketing decision, right? The implementation of it isn't difficult anymore. or the implementation of deciding to build a new kind of social network, the coding isn't hard, the hard part is marketing it and telling a story about it that people choose to listen to.
I did a post shortly after the “When should philippines photo editor we add marketing” post about sea monkeys. Anyone who grew up reading comics knows about the sea monkeys. If you ever ordered them, you didn't get the king and the queen and the little happy kid monkey thing, you got microscopic brine shrimp. If you turned off the lights, and used a flashlight, millions of them would swim around, that's how you train them. Well clearly the marketer had nothing to do with the guy who put the brine shrimp in the packet. They said to the marketer, “we got a bunch of brine shrimp in a packet, come up with a way to sell them.” If your job is to sell somebody else's sea monkeys, it's an interesting intellectual problem, but it's not the marketing I am talking about.
![[Image: Philippines-Photo.png]](http://manchestermassage.net/wp-content/uploads/2022/10/Philippines-Photo.png)
Well I am not sure that I am ready to buy that. I think there are lots of people who are successfully selling average stuff to average people because we love a story, we like to be entertained, and we're going to buy stuff. My argument is, given the choice, the purest form of marketing starts from scratch and that if you are an ad agency, your big win is to let your clients have you sit in on the product development meetings. Then you can help them design products that don't need advertising. But if all you are going to do is sit there and wait for them to bring their average stuff, you've made your job much harder. What does good storytelling marketing look like? Robert: What does this look like Seth? What does this storytelling look like digitally online today? Give us an example of one good way to tell a story over time about your company,
I did a post shortly after the “When should philippines photo editor we add marketing” post about sea monkeys. Anyone who grew up reading comics knows about the sea monkeys. If you ever ordered them, you didn't get the king and the queen and the little happy kid monkey thing, you got microscopic brine shrimp. If you turned off the lights, and used a flashlight, millions of them would swim around, that's how you train them. Well clearly the marketer had nothing to do with the guy who put the brine shrimp in the packet. They said to the marketer, “we got a bunch of brine shrimp in a packet, come up with a way to sell them.” If your job is to sell somebody else's sea monkeys, it's an interesting intellectual problem, but it's not the marketing I am talking about.
Well I am not sure that I am ready to buy that. I think there are lots of people who are successfully selling average stuff to average people because we love a story, we like to be entertained, and we're going to buy stuff. My argument is, given the choice, the purest form of marketing starts from scratch and that if you are an ad agency, your big win is to let your clients have you sit in on the product development meetings. Then you can help them design products that don't need advertising. But if all you are going to do is sit there and wait for them to bring their average stuff, you've made your job much harder. What does good storytelling marketing look like? Robert: What does this look like Seth? What does this storytelling look like digitally online today? Give us an example of one good way to tell a story over time about your company,