Options
A few things about the special kind of milk coffee | Diễn Đàn Tuổi Trẻ Việt Nam Uhm.VN
- A few things about the special kind of milk coffee
-
A few things about the special kind of milk coffee
hoangbvk > 04-14-2020, 02:56 AM
[font=Times New Roman]Specialty Coffee and the concept The third wave of Coffee are popular terms during the temporary years. You will listen to them whenever you step into a professional coffee shop. That happens too many times that you may see no difference between them. Do they both describe the development of the coffee industry? - a vague development.[/font]
[font=Times New Roman]>> See More: Specialty Coffee in Da Nang end Roastery Coffee in Da Nang[/font]
[font=Times New Roman]So, let understand your Coldbrew properly and deeply, to help you see thousands of true values. Let’s look at the past, present, and future.[/font]
[font=Times New Roman]![[Image: Specialty%20Coffee-03.png]](https://43factory.coffee/uploads/images/images/Specialty%20Coffee-03.png)
[/font]
The Third Wave of Coffee
[font=Times New Roman]
The third wave of coffee in the coffee industry represents a shift from an exchange paradigm to a value co-creation perspective, through which consumers adopt a more active/participatory role in the production and consumption process. Products are no longer appreciated only because of their intrinsic properties but also because of the experiences they promote. Customers are resource integrators promoting value co-creation with providers. Products embedded with utilities and traded based on their value-in-exchange give rise to experiences and individual perceptions that lead to value appropriation during product use (value-in-use).
In the third wave, cafeterias and producers adopt a closer relationship aimed at promoting differentiation in the value proposition for end-consumers.
The coffee value chain starts from the production of coffee beans to the ways of preparing and consuming of this popular drink. Coffee consumption started as ingestion of a simple and exotic stimulant drink; however, over the decades, coffee has become a much more complex drink that should be appreciated with attention to all its details.
The coexisting waves have different philosophies and priorities as well as offer different consumption experiences to distinct target consumers. The first wave is characterized by poorer quality coffee, which is the result of an exponential increase in consumption associated with commoditized production processes and commercialization focused on large-scale distribution.[/font]
[font=Times New Roman]The second wave is characterized by the introduction of higher quality coffees, such as specialty coffees, and coffees of controlled production origins. There was the dissemination of coffee consumption in specialized coffee shops. Starbucks became the icon of this movement in the United States, and Fran’s Café can be considered similarly in São Paulo, Brazil. Both offer quality service and products in an enjoyable, standardized environment. At home, customers started to drink coffee from coffee capsules with a significant increase in quality. Nespresso started this movement, and, when the patent expired, there was a propagation of producers focused on better quality coffee.[/font]
[font=Times New Roman]Specialty Coffee and The Third Coffee Wave: what are the boundaries[/font]
[font=Times New Roman]Coffee is assessed by the Coffee Association. With a score above 60, it will be considered commercial-grad. With products above 80 points, qualified coffee beans become Specialty Coffee. You can find more details here.
Therefore, Specialty coffee is not the 3rd Coffee Wave. In fact, Specialty appeared at the 3nd revolution of coffee. In other words, Specialty coffee is a product, through which customers could get in touch with farmers and understand values in a cup of coffee. Whereas the 3rd Coffee Wave is a mindset, ideology, and experience. Specialty Coffee, through the quality of aromatic coffee, will contribute to the experience of the 3rd Coffee Wave and a future of emotion and breakthrough.
>> https:43factory.coffee/en/a-brief-history-of-coffee-and-the-appearance-of-a-milestone-specialty-coffee.html[/font]